In Today's World, People Are Becoming More Aware of the Dangers Posed By Manufactured
Goods Such As Medicine, Food, and Other Items That Are Made With Human-Made Chemicals That
Contaminate the Environment. This Has Resulted In Increased Awareness of the Environment and People's
Own Well-Being, Resulting In Shifts In Buyer Inclinations and Purchases. Purchasers Are Now Considering
The Item's Impact on Their Health and Well-Being. Green Marketing Has Risen As a Result of This. Growing
Green Advertising Has Aided In the Expansion of the Market For Homegrown Products As Well As The
Number of Consumers Who Buy Them.
There Is Currently a Large Display of Herbal Products Made With Herbs Such As Cucumber, Tamarind, And
Aloe Vera. Their Popularity Is Growing, Which Is Causing the Industry to Increase. As a Result, Businesses
Are Focusing Their Efforts on Producing Homegrown Products Such As Organic Cleanser and Homegrown
Facial Care Products, Among Other Things. Regular and Home Grown Things Are More Popular Among
Indian Customers. In India, the Natural Item Sector Is Predicted to Grow at a Pace of 12.
Herbalists Have Developed Strategies to Penetrate Additional Indian Marketplaces In This Way. In Any
Case, There Is Still a Lack of Demand For Homegrown Products Assembled In India. the Goal of This Study
Is to Measure the Effects of Marketing Mix on Consumer Buying Patterns. the Study Looked at the Four
'P's of Marketing Product, Pricing, Location, and Promotion.
A Systematic Questionn ...