This Paper Is Focused on Marking a Balance In Ai and Eq. the Paper Combines Both Theoretical Assumptions and Practical Examples. the General Idea Is That a Customer Journey Is Crucial. Reaffirming the Belief That the Prime Pillar In a Business Process of Production Plan and Marketing Efforts Is a Customer Centric Culture. Transformation of Personalised Data Connect to Ai Necessitated With the Changing Times. It Has Enabled Easy Capturing of Big Data. Each Industry Maximises Their Business Potential With This Data. a Big Dream of Converting Customer Base Gradually to Big Data, As Customers Modified to Consumers. Eventually Directing the Need to Install Crm Solutions. Considering the Potential, the Race of Customised Industry Specific Solution Providers, Multiplied. They Designed Plug and Play, Quick to Install Methods Enhancing Digitization from Conventional Tiring and Delayed Data Communications. This Was In 1990 and We Heard Crm Innovation Building Success Stories. a New Role of Cto Emerged In the Company. the Tools of Analysing, Freedom to Add Algorithm. Automated Instant Responsive Communications from Good Old Phone Support With Waiting and Holding Changed to Surprised Customer Satisfaction. In This Process, We Discovered a New Glitch. the Crm Technology Convinced to Reform Landscapes of Speed and Engagement to Forfeiture of Human Connect. Direct Voice Communication Filled With an Elementary Human Need of “Empathy” Vanished. Contactibility Challenges Resulted In High Grade ...