Game Theory Has Been Applied to a Variety of E-Businessdecisions (E.G., Positioning of Retail Store Brands, Retail Promotion, Andretail Channel Management); However, Retailers Have Applied Game Theory Forstrategic Decision-Making. the E-Commerce Has Emerged to Play an Important Rolein the Market. to This End, It Is Necessary to Examine the E-Commerce Marketusing Game Theory. This Paper Analyzed Challenges and Potentials, Biddingstrategies In On-Line Auctions, and Price War Among the Agent’S That Help E-Commercestrategic Decisions.