The Focus of This Paper Is to Delineate the Relationship Between Social Media and Rural India, How Rural Development Can Be Improved. Looking at a Few Instances Where Social Media Has Benefitted Rural Development Will Serve As a Positive Analysis, Whereas There Will Be a Brief Analysis of the Limitations of Media. the Aim Would Also Be Too Broadly Define Social Media, and Look at How Media, Be It any Form, Has a Social Responsibility Towards the Audience It’S Reaching. Whereas the Instances Provided In the Paper Will Serve As a Reminder of the Marvels of Social Media, But a Growing Digital Divide With a Lack of Development of Information and Communication Technology (Ict) Has Made It Redundant For People In Rural Areas to Access Internet For the Most Well-Known Form of Social Media, Facebook or Twitter, Etc. the Inability of These People to Use This Platform Is a Major Reason For Them to Look at Ngo’S Who Can Use These Platforms or Influence Other Forms of Media Which Are Inclined Towards Social Responsibility Giving More of a Reason to Broadly Define Social Media.