Retail Marketing Defined As“Individuals or Groups, Acquiring, Using and Disposing of Products, Services,Ideas or Experiences” (Arnould, Price & Zinkha, 2004). There Are Numbers Ofdifferent Theories Explaining Retail Marketing (Statt, 1997; Blackwell,Minrard, and Engel, 2006; Chaudhuri, 2006) and a Huge Amount of Literaturecurrently Exists (Grunert 2002; Botonaki, Ploymeros, Tsakorodou, & Mattas,2006; Friese, Wanke, and Plessner, 2006). There Are Different Number Ofcharacteristics, Which Can Impact on Retail Marketing (Figure 1), Whichincludes from Demographic Variables to Purchase and Consumption Behaviours.