Retail Marketing Defined As “Individuals or Groups,Acquiring, Using and Disposing of Products, Services, Ideas or Experiences”(Arnould, Price & Zinkha, 2004). There Are Numbers of Different Theoriesexplaining Retail Marketing (Statt, 1997; Blackwell, Minrard, and Engel, 2006;Chaudhuri, 2006) and a Huge Amount of Literature Currently Exists (Grunert2002; Botonaki, Ploymeros, Tsakorodou, & Mattas, 2006; Friese, Wanke, Andplessner, 2006). There Are Different Number of Characteristics, Which Canimpact on Retail Marketing (Figure 1), Which Includes from Demographicvariables to Purchase and Consumption Behaviours.