Marketing Strategies of Commercial and Co-Operative Banks and Role of Banking In Haryana

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:2/ Issue: 2) DOI: 10.29070/JASRAE
Authors: Gurpreet Singh,
Subjects: Multidisciplinary Academic Research

Year: Oct, 2011
Volume: 2 / Issue: 2
Pages: 0 - 0 (0)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/I/a/899
Published On: Oct, 2011

Article Details

Marketing Strategies of Commercial and Co-Operative Banks and Role of Banking In Haryana |

Gurpreet Singh, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

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ABSTRACT:

In present study we have triedto assess the new products and servicesavailable from the banks to the customers in Haryana, to ascertain the impactof information technology on the bank deals in Haryana, to ascertain themarketing strategies adopted by the bank branches in Haryana for marketingtheir products and services, to examine the extent of acceptance of the bankingproducts and services by the customers in Haryana, and to evaluate the attitudeof the bank personnel vis-a-vis. customers towards marketing of new productsand services of banks.