Article Details

Study on Attracting Factors for Customers towards Shopping Malls and their Satisfaction Levels | Original Article

Mohd. Janey Alam Khan*, Govind Kumar, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

ABSTRACT:

India is one of the developing markets in the global economy. Since advancement, the nation has seen development at exceptional rate. Shopping mall is the quickest course for business extension which offers an astounding plans of action especially for administration associations holding on to stretch out their systems and reach to the consumers. With changes in practically every one of the parts, the nation has seen development in foundation, capital markets, banking, protection, and so forth. Consistently calls upon organization the board to ponder its destinations, methodologies, and strategy. Retail foundation in India has turned into the relentless development in the development and that are worked in the different urban communities as a shopping malls. With development of industry, the work levels have expanded and that has prompted the expansion of extra cash of the normal consumer. This progression has offered ascend to another division in the nation as retail industry. Consumer purchasing conduct has turned into the most significant factor for each segment Indian consumer has the dynamic change in their conduct, taste, inclination, intentions, identity, mentalities, convictions and values when they are making a buy in the shopping malls. In present study overview on the attracting factors in Shopping Malls and Customer Satisfaction Levels.