Kautilya’S Arthashastra: Learning Marketing Lessons from the Ancient Literature

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:16/ Issue: 1) DOI: 10.29070/JASRAE
Authors: Vinod Sharma*, Chandan Maheshkar, Akhilesh Tiwari,
Subjects: Multidisciplinary Academic Research

Year: Jan, 2019
Volume: 16 / Issue: 1
Pages: 525 - 530 (6)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/I/a/78927
Published On: Jan, 2019

Article Details

Kautilya’s Arthashastra: Learning Marketing Lessons from the Ancient Literature | Original Article

Vinod Sharma*, Chandan Maheshkar, Akhilesh Tiwari, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

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