Impact of Celebrity Endorsement on Consumer Brand Preference For Soft Drinks

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:15/ Issue: 10) DOI: 10.29070/JASRAE
Authors: Fareeha Naaz*, Nafees A. Khan,
Subjects: Multidisciplinary Academic Research

Year: Oct, 2018
Volume: 15 / Issue: 10
Pages: 40 - 45 (6)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/I/a/57957
Published On: Oct, 2018

Article Details

Impact of Celebrity Endorsement on Consumer Brand Preference for Soft Drinks | Original Article

Fareeha Naaz*, Nafees A. Khan, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

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