Strategic Analysis to Execute Green Advertising In India

Published in Journal

International Journal of Information Technology and Management [IJITM] (Vol:10/ Issue: 15) DOI: 10.29070/IJITM
Authors: Sandeep,
Subjects: IT & Management

Year: May, 2016
Volume: 10 / Issue: 15
Pages: 0 - 0 (0)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2249-4510
DOI:
Published URL: http://ipublisher.in/I/a/3929
Published On: May, 2016

Article Details

Strategic Analysis to Execute Green Advertising In India |

Sandeep, in International Journal of Information Technology and Management | IT & Management

Download PDF

View PDF

ABSTRACT:

Green advertisingincorporates a broad range of activities, including product modification,changes to the production process, packaging changes, as well as modifyingadvertising. Yet defining green advertising is not a simple task where severalmeanings intersect and contradict each other; an example of this will be theexistence of varying social, atmosphere and retail definitions attached to thisterm. This paper focused strategic analysis to execute green advertising inIndia.