Article Details

A Study on Impact of Marketing Strategies In the Selected Banks |

Gurinder Kaur Kochhar, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

ABSTRACT:

The market developments kindled by liberalization and globalizationhave resulted in changes in the intermediation role of banks. The pace oftransformation has been more significant in recent times with technology actingas a catalyst. While the banking system has done fairly well in adjusting tothe new market dynamics, greater challenges lie ahead. Financial sector would beopened up for greater international competition under WTO.