Importance of Life Insurance For Policy Holders |
The pattern of consideration of different reasons of purchasing an insurance policy was found to be similar in the three regions under study as was observed in case of total policy holders. However, less premium was considered by a significantly higher proportion of 3RD policy holders (62.00%) as compared to 1ST policy holders (48.00%). Though less premium attracted the attention of policy holders in all the regions but it was at the highest level im 3RD region.