Article Details

Significance of Internet Marketing to Businesses |

Soumya Sankar, in International Journal of Information Technology and Management | IT & Management

ABSTRACT:

For the past few decades,businesses are eyewitness the strength of rapid changes in practice ofinformation technologies (IT), for the business decision-making purposes. Themain objective of this paper examines the impact of the Internet in marketingand its implications on the business and marketing processes.