A study on the impact of media on 2014 Indian General Elections | Original Article

ABSTRACT:

The media, in particular, is becoming increasingly prevalent in political discourse. Recent studies have shown that micro blogging websites such as twitter may increase political engagement, while social networking sites such as facebook can do the same. In addition to Twitter, political organizations have started using Facebook pages or groups to engage directly with individuals and encourage greater political conversation. In today's digital era, social media is a powerful tool for sharing information. In this study, researchers will examine the use of social media in political campaign management. During the 2014 midterm elections, social media had a significant impact on voting behavior. In 2014 and beyond, there were several start-ups connected to social media. It was inevitable that their tenure would finish on May 31, 2014, as the 15th Lok Sabha elections were held in April and May of 2009, respectively. The Election Commission of India (ECI) split up India's election process into many parts for security and logistical considerations. Voting behavior and enhancement of political party spending on social media for campaign management will be evaluated as part of the study