Article Details

Analysis of E-Commerce and online business with relation to customer retention | Original Article

Mohammed Ashfaq Hussain*, Dr. Narender Singh, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

ABSTRACT:

Businesses all over the world are noticing a shift in the economy refocusing their efforts on e-commerce. The ecommerce industry's rapid growth has increased the competition among marketers. Customer retention strategies have long been recognised as critical to the long-term success of a business. The study's goals were to learn more about e-commerce businesses' customer retention strategies. A convenience sampling method was used in the study, which was descriptive in nature. The survey participants were given a well-structured questionnaire. There were two sections to the survey one collected demographic data, other sought to uncover tactics for keeping customers loyal. Excel SPSS were used to conduct statistical analysis, or the data were analyzed in tabular form with explanations.