CSR (Corporate Social Responsibility) in India: Challenges and Issues | Original Article

ABSTRACT:

Business social responsibility (CSR) has become an important topic of public policy in India's corporate landscape, thanks in part to the growing social regulatory forces that have enabled CSR to establish long-term relationships with society. An organisation or person has a duty to behave in ways that benefit society as a whole, according to the concept of social responsibility. For the economy and ecology to remain in balance, each person and organisation has a responsibility to perform. In 1953, William. Bowen published the book 'Social Responsibilities of Business', which was the first reference to the phrase corporate social responsibility. When it comes to philanthropy, service to the community, and corporate responsibility (CSR), India has a long history of intimate company participation in the socioeconomic concerns that are critical to the country's long-term growth. Human resources are assumed to be the foundation of all economic endeavours. The primary goal of this study is to find out how future Indian business executives feel about Corporate Social Responsibility (CSR). Indian corporations like Tata and Nestle have been implementing CSR for decades, even before the term was coined. Even though there are several instances of successful CSR initiatives in India, the movement is still in its infancy. Many huge corporations are marketing their CSR initiatives in the media while doing so in a shallow manner. For the purposes of this study, the obstacles and difficulties experienced by Indian CSR activities were discovered and reviewed.