Article Details

Television and Advertisement: The Historical Perspective Outlook | Original Article

Sandhya Sharma*, Sanoj Singh, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

ABSTRACT:

This paper examines the use of television as a marketing tool. The impact of television on the advertising business in the media, as well as the history of television and advertising. The paper examines the pros and disadvantages of television advertisement from both an industrial and scholarly standpoint. The paper's conclusion section includes some predictions regarding the future of television advertising. It emphasises that, despite technological advancements, television advertising will remain a powerful medium. The screens will never cease, and with television's digitalization, advertising will continue to exist in this medium, but in a different shape and structure.