Conceptual Framework on E-Marketing in Present Scenario | Original Article

ABSTRACT:

As outlined in this study, a framework for E-marketing research focuses on both the marketing process's tactics and the effectiveness as well as the impact of various technology tools and social media platforms. Using the framework, we have arranged the research techniques about the elements and reviewed the study literature in the widely defined E-marketing area. E-media marketing methods and various social media possibilities for marketing will be examined in the research paper. For the most part, this study examines how technology tools and social media platforms contribute to the success of Emarketing strategies, as well as the relative importance of E-marketing and the distinctions between it and offline marketing. Accordingly, this research paper has been edited to help small businesses incorporate E-advertising into their business models and realize that social media marketing is a more effective strategy than traditional advertising methods.