Impact of Food Advertisement on Food Habits of the Children | Original Article

ABSTRACT:

Businesses of all sizes are increasingly relying on advertisements to increase their awareness among consumers and turn them into long-term customers. These advertising have a profound effect on youngsters, and as a result, their lifestyles are being altered. This study's goal is to see what effect food advertisements on television have on the eating habits of 10-12-year-old schoolchildren. The information was gathered from Udaipur's four private upper primary schools. Many children were receiving pocket money from their parents, and around 80 of them watched television every day, according to a study. The results showed that Cartoon Network was the most popular television station, and Tom and Jerry was the most popular cartoon character, followed by Nobita, Doreman, and Chota Bheem. Approximately 80 of children's purchase requests were inspired by television commercials for food products, according to a study. Results also showed that 65 were willing to buy it just by observing the offers presented with it. Breakfast was consumed by 96.67 percent of the population, and milk was consumed by 85 percent of the population on a daily basis. Fast food was chosen by 35.83 percent of those polled, whereas over half of those polled preferred eating out once a weekend. The most common food consumed by children was chocolate.