A Study on the Concept of Branding In Banking Services

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:2/ Issue: 2) DOI: 10.29070/JASRAE
Authors: Parminder Kaur,
Subjects: Multidisciplinary Academic Research

Year: Oct, 2011
Volume: 2 / Issue: 2
Pages: 0 - 0 (0)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/I/a/2786
Published On: Oct, 2011

Article Details

A Study on the Concept of Branding In Banking Services |

Parminder Kaur, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

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ABSTRACT:

Branding of a product or service ensures legal protectionfor the brand name and offers differentiation in comparison to the competitors‘offering in the market place. In markets where competition is rare, goods canbe sold as commodities and the name of the maker may not matter much. Howeversituation is different in highly competitive markets, where competitors arevying for the attention of customers with similar product offerings and it isdifficult to create product differentiation.