A Study on Insight of the Current Practices With Regards to Marketing Strategies In the Selected Banks |
The market developments kindled by liberalization andglobalization have resulted in changes in the intermediation role of banks. Thepace of transformation has been more significant in recent times withtechnology acting as a catalyst. While the banking system has done fairly wellin adjusting to the new market dynamics, greater challenges lie ahead.Financial sector would be opened up for greater international competition underWTO.