An Investigation into Effectiveness of Advertising Appeals As an Influential Instrument In Current Market Scenario

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:3/ Issue: 6) DOI: 10.29070/JASRAE
Authors: Anita Verma*,
Subjects: Multidisciplinary Academic Research

Year: Apr, 2012
Volume: 3 / Issue: 6
Pages: 1 - 4 (4)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/I/a/252697
Published On: Apr, 2012

Article Details

An Investigation into Effectiveness of Advertising Appeals as an Influential Instrument in Current Market Scenario | Original Article

Anita Verma*, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

Download PDF

View PDF