A Study on the Status of Sports Goods Retail Market |

ABSTRACT:

Sporting industries is expanding and growing rapidlysince from last few decades world-wide. More and more people are participatingin sport and recreational activities throughout a wide spectrum of sportingactivities. Indian sports goods retail industry had shown positive significantgrowth since past few years. The sports goods manufacturers are manufacturingmore value-added products rather than the traditional sports products manufactured,resulting they had significantly benefited to sustain global challenges fromthis highly competitive and fastest growing speed of this sector. Use of latesttechnology by sports goods manufacturers benefited them to lower the cost ofproduct also various incentives received from Government time to time hashelped this industry to gain significantly. Sports goods retailers have toimprove with time, with various organizations competitively vying for peopleinterested in participating in sports and recreational activities.