Promotion Channels Adopted By the Producer/Manufacturer For Enhancing Sale of Agricultural Inputs

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:4/ Issue: 8) DOI: 10.29070/JASRAE
Authors: Poonam Giri,
Subjects: Multidisciplinary Academic Research

Year: Oct, 2012
Volume: 4 / Issue: 8
Pages: 0 - 0 (0)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/I/a/2016
Published On: Oct, 2012

Article Details

Promotion Channels Adopted By the Producer/Manufacturer For Enhancing Sale of Agricultural Inputs |

Poonam Giri, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

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ABSTRACT:

For the purpose of exactestimation of the perceptional gap between farmers’ perception and the views ofthe practitioners, it seemed essential to collect the observations of thedealers and agency holders. Accordingly, the data has been collected from theshopkeepers/agency holders of districts Fatehabad and Ambala respectivelythrough a structured questionnaire. Theanalysis related to marketing of cotton seeds, wheat seeds, fertilizer,pesticide and tractor has been discussed in the light of the spirit mentionedabove.